By Riders For Riders
Some people call horse-riding a sport. But it’s a sport you can play at all ages. It’s a sport you play alongside your best friend. It’s a sport that builds belonging and community. And to really get this sport you need to ride, and keep riding, at every stage. After 40 years in the saddle, and riders from our board to our store, we can safely say that everything we do is for riders.
Ebony - Store Manager at Horseland Mornington (3 Years)
Favourite part of your job - Sharing my passion & love for horses with the local community and customers on a day to day basis.


Your first memory of Horseland
I loved when I was younger receiving the Horseland catalogues in the mail, to which I would circle everything that I wanted. And the best day of the year was always the Horseland Pyjama party sale!
How long have you been riding for
20 years!
When did you fall in love with horses?
Horses have been in my family for generations and being around them from such a young age how could I not fall in love with such beautiful animals.
What is your favourite discipline
Eventing! …with a little bit of showing on the side.
How many horses do you have
2
Funniest riding moment
One would have to be at a pony club games day competition where my pony spooked at some spray paint markings on the ground, to which I fell off and yet he still completed a perfectly good bending race with no rider attached!
Your equestrian hero.
I admire Charlotte Durjadin for her amazing partnerships that she creates with her horses. Her incredible ability and calm persona that she uses to get her horses to such a high level of training and presentation inspires me with my own horses.
Zena - Store Manager at Horseland Adelaide (8 months)
Favourite part of your job - Helping everyone how has just bought their first pony or starting riding its such an enjoyable fun shopping and connecting experience
Your first memory of Horseland
My first memory of Horseland is dragging anyone I could with a car to take me there so I could browse and buy grooming kits for my dream horse.
How long have you been riding for
I have been riding for 23 years and learning something new every day
When did you fall in love with horses?
I have been horse crazy since I can remember, any horse I could get near I was there ( that includes the coin operated ones at the supermarket)
What is your favourite discipline
I started out showing but I fell in love with dressage and never looked back
How many horses do you have
I currently have just the one horse but one can dream of more
Funniest riding moment
My first ever ( and last) attempted at show jumping, I walked the course not knowing what I was doing, I got on, the steward asked me what speed I was going to start at , “ oh ill just trot thank you” as we bolted round the whole course cat leaped most jumps and was eliminated on penalties but we went clear!
Your equestrian hero.
My Equestrian heros ( sorry more than one) Charlotte Dujardin, Alizee Froment and Anja Beran I try and channel them every ride


Jen - Area Manager for VIC & SA (16 years)
Favourite part of your job - When the new season stock arrives in store


Your first memory of Horseland
I don’t remember my first shopping experience but I do remember falling in love with Horseland as a business at my first conference, I couldn’t believe I got to go to work and talk horses with other likeminded people
How long have you been riding for
since I was 8…..a really long time
When did you fall in love with horses?
I’ve never not been in love with horses
What is your favourite discipline
To ride – Dressage, to watch - Eventing
How many horses do you have
2 and a half, my retired mare Roxy, her son Eli my current riding horse & HSES Smugly (the half)– a companion pony currently out on loan.
Funniest riding moment
Making ridiculous whooshing sounds as my coach was trying to teach me how to ride canter pirouettes properly, apparently it helps!
Your equestrian hero.
My husband Troy, he is a very gifted horseman