About us

Horseland is a successful family owned and operated Australian business. The first Horseland store opened in 1978 and has evolved over the last 30 years to become Australia's largest equestrian retailer with 54 stores Australia wide.

Our vision

To be the heart of the equestrian community.

Our mission

Whether it’s finding out what’s on, knowing who to talk to, showing you how or just being understood, Horseland provides horse lovers with hints, tips, advice and experiences to realise the full potential of you and your horse.

Horseland provides a complete offer to fulfil your riding passion:

  • Great Range: featuring a full range of Leading Brands! It's easy to find what you need!
  • Shop, Earn Points and Save: You receive more for your money as a Member with our Rider Rewards.
  • Friendly, Professional and Trusted Advice
  • Great Services

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