Ariat Landing

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Ariat was founded as “The New Breed of Boot.” Ariat were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat’s world-class product team builds innovative and award-winning performance products








Ariat is committed to building a different breed of company. Ariat values have shaped their success since 1993 – a commitment to innovation, quality, integrity, teamwork and respect. Product quality is non-negotiable, and so is Ariat’s collaborative culture and giving back to their communities. Ariat takes its name from Secretariat, the legendary race horse and 1973 Triple Crown winner with a heart almost three times the size of an average thoroughbred. Secretariat is widely considered the greatest racehorse of all time. His athleticism and non-stop competitive spirit make him an enduring inspiration for our company.

Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. Ariat partners with world-class biomechanical research groups and testing labs to improve product performance, comfort and durability – while focusing on real-world product functionality. Ariat works with global suppliers to develop new materials that are lighter, cooler and more durable than anything in the market. Ariat field-tests all of their products with people like you, to consistently raise the bar for functionality and style. World-class product requires world-class design, materials and workmanship. The Ariat footwear team obsesses over every single detail of their boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear. Many Ariat boots go through 150 steps during construction, ensuring world-class performance, fit and durability. Our apparel team reimagines every element of Ariat clothing – building in the Ariat difference of innovation in materials, fit, and function. Ariat denim is manufactured using advanced sustainability processes while the finishing is performed by denim “artists” that give every pair a unique look.

Celebrating What Makes Ariat so Special